November 16, 2006
 
 
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In this Issue
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$$  Top Sponsor Ad
$$  In This Issue
$$  Publishers' Notes
$$  Ezine Advertising
$$  Daily Quote
$$  PTR Programs that are paying... and paying WELL!
$$  Sponsor Ad
$$  1st Feature Article -   Constant Change Is The Only
                                   Certainty In Online Marketing
$$  Get F.ree Ezine Ads
$$  2nd Feature Article - Web Internet Marketing: 10 Magical
                                  Secrets To Make Your Ad Appealing
$$  Ezine Gallery
$$  Sponsor Ad
$$  Anti-Spam Information
$$  Legal Warning!
 
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 ** Publisher's Notes:
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Welcome to all - current and new - subscribers to The 24
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Your friendly neighborhood publisher,
Michelle Hoffmann
CEO - DL&M Marketing & Advertising Services
 
 
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** Daily Quote
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Be a dreamer. If you don't know how to dream, you're dead.
Valvano, Jim - American College Basketball Coach
 

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 ** 1st Feature Article
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Web Internet Marketing: 10 Magical Secrets To Make Your Ad
Appealing
 
Do you want to make your ad appealing and increase Your
sales?
 
If you answer yes, here are a few web internet marketing
secrets to make it happen:
 
1. Use plenty of examples in your ad copy. This will allow
your whole target audience to understand your pitch
completely.
 
2. Gain extra credibility by using terms your readers may
not understand, but can follow by explaining them in simple
terms. This will show you're an expert.
 
3. Reveal how excited you are about the product. You could
use words or a picture of yourself looking very excited.
 
4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you out
of that position.
 
5. Challenge your readers at the end of your ad. Make a bet
with them; if your product doesn't solve their problem,
offer them a free product in return.
 
6. Get your audience involved in your ad by asking them
questions. They'll automatically want to answer the
questions in their mind.
 
7. Introduce yourself in your ad copy. Haven't you ever
read an ad copy and wondered half way through it who is
selling the product? It's a big turn off.
 
8. Start your ad with a story. It draws people right into
your ad and they forget they're being sold to. You could
start with "Once upon a time..."
 
9. Use less than five points in your ad copy. If you start
revealing too many topics, your readers might get confused
and quit reading.
 
10. Make your target audience's experience reading your ad
positive. You could educate them or tell a joke to make
them laugh.
 
May you succeed in your web internet marketing and make a
lot of money.
 
Warmly,
 
I-key Benney, CEO
 
I-key, a Millionaire CEO from New York City is the creator
of "Mscsrrr: Millionaire Secret Cash System", (internet
income opportunity) program, which has helped thousands of
ordinary people from all over the world to attain financial
security and shining success during the past 2 yrs.
 
Mscsrrr Millionaire Cash System helps you to generate
$1,500+/Week for life, from home or office, part time or
full time. No large investment or hassles. Win $1000-$2000
free "cash"?
 
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 ** 2nd Feature Article
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Constant Change Is The Only Certainty In Online Marketing
 
This old saying which addresses the variability of the
weather in Montana is also applicable to the volatile
market dynamics for an online business. If there is one
thing that is certain about the future of online marketing,
it is that it will continue to constantly change.
 
A generation in Internet marketing seems to last 12 months
or less and therefore it is very important for online
marketers to reassess their marketing plan frequently. It
wasn't too long ago that popups and banner ads were all the
rage and now they're about as welcome as a telemarketer or
a lawyer.
 
In earlier times, just getting traffic to your website
could spell success. That just is not the case today. In
the current environment, Internet marketers have many tasks
before them including increasing traffic, maximizing
traffic quality, and improving conversion ratios. Much
simpler said than done, but the key element is to
understand that we are dealing with a dynamic marketing
landscape where change is almost a continuous process. A
successful Internet marketing campaign will always be a
work in progress.
 
A dynamic internet marketing campaign will be a continuous
process of monitoring & analyzing, followed by tweaking &
experimenting, followed by measuring the impact (more
monitoring & analyzing) of the changes made.
 
The first step in analyzing your marketing campaign is
pinpointing precisely where the prospects are coming from.
Whether it's search engines, email, or from other sources.
All of this data can be found in your server logs and there
are some very good traffic analysis tools (many of them
free) that will provide you with the information without
requiring you to become technically proficient at
deciphering raw server logs.
 
By analyzing the information taken from the traffic
analysis tools you can track keywords and other parameters
which will tell you how visitors are getting to your site
which, in turn, will help you improve and target traffic.
 
The goals for your particular site will depend upon the
nature of your online business or endeavor. A good way to
determine how well your site attracts and converts visitors
is to analyze your traffic and then experiment or tweak
some of the different elements of your site such as sales
letter copy, special price promotions, limited time offers,
free offers, headlines, color schemes, testimonials, etc.,
etc.
 
After making changes in your program, once again analyze
your traffic to obtain a measure of the impact (good, bad,
or none) that your tweaking has produced. And then start
the process all over again, retaining the changes that
yielded a positive result and, of course, rejecting those
that did not.
 
Remember folks, it is up to us to stay in touch with the
fact that there is one certainty about the future of online
marketing, and that is that it will continue to change.
 
Kirk Bannerman operates his own successful home based
business and also coaches others seeking to start their own
home based business. For more information visit his website
at Proven Work At Home Business
 
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ANTI-S.PAM INFORMATION
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DL&M  Advertising and Marketing Services
http://www.dlmpublishing.com
Michelle Hoffmann
River Falls, WI 54022
Contact Us: 1-715-426-0518
10am-3pm CST
 
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unnecessary expenses, a civil suit will be brought against the
complaintant for restitution.
 
 
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