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In this Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$
Publishers' Notes
$$ Quote of The Week
$$ Sponsor
Ad
$$ MyWizard Ad F.ree Ads
$$ Feature Article - Who's
Your Guru?
$$ Get F.ree Ezine Ads
$$ Sponsor Ad
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2nd Feature Article - Climb Aboard the Boat to Success
$$ Ezine
Gallery
$$ Contact Us
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** Publisher's
Notes:
--------------------------------
Welcome to all - current and new - subscribers to The
24 Karat
Marketer! Thank you for subscribing to our
ezine.
Sorry this is later getting out to you... my husband got
home (for good)
tuesday and I've been spending most
of my time with him and our girls...
getting to know him
again. :D
I would like to invite you to join The AdXchange Program...
it's my new
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ONLY 20 sites!
Takes about 5 minutes to do.
Gotta get this out quick... got big plans for this evening :).
Enjoy!
Thank you!
Michelle
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--------------------------------
** Feature
Article
--------------------------------
Climb Aboard the Boat
to Success
By Denise Hall (c) 2005
Viral Marketing is the fastest way to generate more traffic,
sales
and opt-in list members. It works in a way similar to
viruses that cause the
common cold, spreading from one person to
another very quickly. Yet many
Internet marketers don't use
Viral Marketing techniques, and, as a result,
they're missing
the boat to bigger and better profits.
Definition of Viral Marketing: a method that causes people to
pass on
your marketing message to others.
As an Internet marketer, you must "brand" yourself among
prospects in
your target market. Just as a virus can be passed
from person to person, so
can your marketing message. And, like
a good joke, gossip or a rumor, it
spreads like wildfire.
Creating a free e-book or report, for example, to offer your
website
visitors or ezine subscribers keeps your name or product
in front of them.
How? By including links to your website or
affiliate programs within the
e-book.
And by giving them an incentive to pass along your report to
others,
you'll create a turbo-charged Viral Marketing machine.
Simply allowing them
to brand the e-book with their name and
website URL will get the ball
rolling.
You don't have to create your own e-book, though. There are
plenty of
good ones available. Just be sure the information is
something your website
visitors are interested in and you'll see
how quickly your traffic will
increase because your link is in
front of them as they read it.
That's just one Viral Marketing method. There are many, and
successful
marketers use several of them combined in order to
maximize the effects. In
fact, it's how most of them became
successful.
For more techniques to help get you going, claim your free copy
of Viral
Marketing Made Easy:
Don't miss the boat to success... start your own marketing virus
and
reap the rewards.
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This article may be reprinted in its entirety with this resource
box
included.
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** 2nd Feature
Article
--------------------------------
Who's Your Guru?
Who's Your Guru? -Whose advice do you take? This is
often a case where
the more input you have,
the more confused you will get. Maybe you need
some
clarity.
The other day I was talking to a guy at the health club I
just joined.
(Never had time when I was working for someone
else.)
We started talking about our personal trainers. If you
aren't familiar
with the term, these are fitness experts
who are educated to design work-out
routines based on an
individuals strengths, needs and goals.
Anyway, Rick said something that struck me right between
the eyes. "I
got so confused reading all the books and
fitness magazines. Everyone has a
different opinion of what
works the best. I finally figured if I was going to
work
out, I might as well pick one expert, listen to them and
follow their
program."
Later, as I was driving my sore body home, I thought about
how
appropriate Rick's comment was to Internet Marketing.
Everyone's an expert. (Even people who have yet to sell
their first
eBook.) And there are a million programs,
books, secrets, techniques and
tactics that will work for
you.
The problem is, you can easily fall into what my favorite
business
school professor called, "Analysis Paralysis".
That's where a lot of people are stuck.
They keep reading, and it gets in the way of actually
doing
something.
***** I was guilty *****
I was guilty of this, too. I must have bought several
hundred dollars
worth of books and courses before I found
what worked for me.
Fortunately, the expert I decided to follow was, in
hindsight, an
excellent choice. And by following his advice
and listening to his ideas, I
have built up a couple of
successful income streams.
My point isn't that my "guru" is the right one for
everyone.
The point is to pick one or maybe a couple of people you
really respect,
and model them. Of course, make sure they
are actually successful in their
own businesses first.
But when you find someone you respect and whose style you
like, listen
to their advice and follow what they recommend
in their writings.
***** Save Your Brain *****
Following this strategy can save lots of brain cells that
you would
spend switching strategies and tactics. It avoids
confusion and gives you a
good point of reference from
which to work.
You don't have to keep reading and searching for the latest
eBooks.
Assume your guru knows the latest tactics and will
advise you of how well
they work.
I'm not saying you never look at another eBook or eZine
again, it's just
that you have one primary star you follow,
it's that much easier to find your
way.
Resource Box: Jeff Mulligan has an MBA and 20+ years of
marketing
experience as an ad agency Senior VP and VP
Marketing for two software
companies. Jeff owns CBmall, a
site that provides 15 different ways for
ClickBank
affiliates to earn income on 1,997 ClickBank InfoProducts.
http://www.discovercbmall.com/info
--------------------------------
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or entities
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crime and may be pursued and prosecuted to the
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Further, should the said allegation result
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and/or result in loss of income and/or
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