 September 28, 2006
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In this Issue ------------- $$ Top Sponsor Ad
$$ In This Issue $$ Publishers' Notes $$ Daily Quote $$ PTR Programs that are paying... and paying WELL! ** TRIVIA CONTEST!!! ** $$ Download of the month $$ Sponsor Ad $$ 1st Feature Article -6 Unavoidable Factors For Maximizing Your International Online Sales! $$ Report a scam $$ Get F.ree Ezine Ads $$ 2nd Feature Article -Keys to Increasing Your Sites Search Engine Ranking $$ Ezine Gallery $$ Sponsor Ad $$ Ezine Advertising $$ Anti-Spam Information $$ Legal Warning! --------------------------------
** Publisher's Notes: -------------------------------- Welcome to all - current and new - subscribers to The 24 Karat
Marketer! Thank you for subscribing to our ezine. On September 18, 2006 at 10:18 am... Michael William Arthur
Hoffmann arrived. :D To celebrate, I decided to have a sale. If you would like to see a picture of Michael and take a look at the advertising package we are offering, please visit http://hitzgalore.com/michael/index.html Unfortunately, this also means I won't be online as much.
If you have purchased ads (yearly,lifetime,monthly, etc...) don't worry... they will go out. These will be my top priority. I just don't have the time or energy right now to dedicate
to everything else. lol I will be doing away with the triva contest. Seems noone
is interested in winning some f*ree money :(. Pity... I really like giving away money, makes me feel good. lol All the best to your success !
Your friendly, neighborhood publisher,
Michelle Hoffmann CEO - DL&M Marketing & Advertising Services Sites owned by us:
http://mystic-waters.com http://dandlshareclub.com http://dlmpublishing.com http://24karatmarketer.com http://theadxchange.com http://thecoolferrarimovie.com http://network2freedom.com http://network2freedom.ws http://www.hitzgalore.com/pro/list.cgi http://michelle-hoffmann.com/ http://hitzgalore.com http://PowerClix.com Please show your support by voting for us! Thanks :)
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** 1st Feature Article -------------------------------- 6 Unavoidable Factors For Maximizing Your International Online
Sales!
(c) Copyright S. Kumar 2006 http://www.learnhomebusiness.com International online sales can no longer be ignored! And
global online marketing is no more about U.S. or Canada only! Last year, U.S. holiday sales was about $30.1 billion, a clean
30% up from 2004. And this trend is world wide and not just limited to the U.S. An example is, U.K. holiday sales clocked an increase of 50% in 2005 and Brits spent close to £5 billion! According to 2CO.com, more than 80% of 2CO vendors now
sell in more than one country and nearly 40% of 2CO sales results from about 200 countries other than the US and Canada. The picture is crystal clear.
Update your global internet marketing services!
International buying is on the rise and Internet marketers can
no longer afford to ignore the needs of these buyers. Internet marketing have become more challenging and multi-focused when dealing with customers from cross-cultural groups. __________________________________________________
And here are some tips on improving your international sales. *1:- Security Aspect
International buyers are worried about the security of their
credit card. And alleviating this fear is your FIRST selling point when dealing with them! 42,000 interviews conducted in 37 countries makes it plain that the security concerns is the limiting factor when it comes to online purchases. Regardless of their location, you must provide solid ways for them
to shop with confidence. Make sure that you have the top security standards that is seen, evident and can be confirmed with third parties. *2:- Provide Suitable Currency Choices
Enable your site to accept multi-currencies. You can set your
prices in US dollars, but have a mechanism where your international customers can view the prices in their own currency. For instance, $19.99 for U.S. customers, £9.99 for U.K customers and so on. If possible make this automated so that your customers can browse your products priced in their own currency without doing anything else. *3:- Circumvent The Language Barrier
Let your images describe your products. Instead of making the
customer read your product, show what it is to minimize the reliance on language. Make your Web site language simple. Avoid using slang and Cliché. Keep your sentences short. *4:- Create Country-Specific Websites
What if you can communicate with your buyers in their own sweet
language? The result is obvious. More sales. This will empower you to price your
product for each country targeted, not by exchange rates. You can also be price sensitive and flexible with each country's competition and income levels. One good example of a country-specific website is:
http://www.brilliantsmiles.net/ *5:- Shipping Ease
Make shipping as easy and safe as possible for the purchaser if you
are selling tangible products. Provide different shipping options for your international buyer that he can choose. While shipping expensive items, use a package service that provides proof of delivery. Make sure that customers are completely familiar with your shipping methods they order. Also insure the shipment. *6:- Multi-Lingual Help Center
How much will your sales will be if you can provide support in English,
Spanish, Portuguese and French? You can appoint tele-commuters the respective countries to do the servicing. The cost factor will be much lower than from U.S. As an example, you can get remote staff from India for less than $20 for an 8hr work schedule. Once you gain the confidence of your international target group, there
is no reason why they shouldn't buy from you in the changed global economy. Good luck with your International online sales.
********************************************** S. Kumar is the webmaster and owner of http://www.learnhomebusiness.com. To download no-cost Videos, softwares and ebooks to the tune of $1000, kindly visit: http://www.learnhomebusiness.com/freeglobal.htm --------------------------------
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** Place Your F*REE Weekly Ad -------------------------------- Only submit if you have not previously sent
in your ad to me. I will only publish one ad per subscriber. ADCODE: 09-28-06
Send in your 5 line/ 65 character ad! Form is located in
your members area: -------------------------------- ** 2nd Feature Article -------------------------------- Keys to Increasing Your Sites Search Engine
Ranking
Maxine Hough When you discuss search engine ranking, the first thing you
need to think about is the market place. Many people ask, how many keywords should I put in my anchor text? What is the keyword density that I should have on my page? Should I use 200 words on my copy or should I use 600 words? Can I use flash? How many keywords should I put in my "alt" text? And so forth and so on. Generally speaking there are no magic numbers. The most
important thing you can understand as it applies to search engine optimization is that algorithms change. Just when you think you understand what is going to make you number one for a search phrase in a search engine, something changes, and you end up spending months or years trying to find out the engineering of the algorithm again. It is better not to try to reverse engineer the algorithm
instead do something much easier, observe your competitors. All you need to do is to understand what elements your competitors are using that are making them rank on the top positions. So what those things are?
- Number and quality of inbound links pointing to the site
- Keyword density - Fresh content The first thing to observe from your competition is their
back link index. This would be the number of sites that have a link pointing to their website. You can easily measure it by going to Google and typing: "link://www.yourcompetitorssite.com". But it would be a mistake to limit this only to Google since Google discriminates sites much more than other search engines. Yahoo and MSN are much more accurate for measuring the back link index so do include these engines when you check back links. Observe not only what the links say, but where the links
come from. What categories do those links come from. If you start seeing recurring patterns, you should start actively searching for links coming from those categories. Some marketers use special software for robotic content
creation. They generate thousands of pages with links pointing to their sites. This practice is very dangerous because Google often penalizes unnatural linking as a violation of their terms of service. If a site has 50 links one day and the following day it has 2,050 links, all saying the same thing and coming from the same IP address, this sends up a red flag with Google and can get you penalized or banned. If you understand how to observe, this will never happen to
you. You will learn how to look at your competitors, and observe how they are getting linked to. The second thing you’ll want to observe is the keyword
density of your competitors. How many times should we repeat our main keyword? In which part of the web page should our main keywords be mentioned? Remember there are no magic numbers, it's all about observing and measuring against your competitors. So what should we measure? - Meta tags - Alt tags - Titles - Names of the images on
the page - Highlights: h1, h2, h3... - Frequency and position of the keywords on the body text Each one of these items should be measured independently.
There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings. Again, your keyword density needs to look natural,
otherwise you may fail in over optimization. This is when you use keywords too often or too early. If you look unnatural, your page ranks will suffer as a result. The key to success is to understand what Google likes about
their top 5 pages, and to apply this to your own website promotion. The last thing to observe is how much fresh content the top
sites have. If they have many articles and they are continuously adding new content to their sites, then it is a sure bet that the search engines like content and are ranking those sites better which have more updated information. People surfing the web are searching for one thing:
information, and web marketers know that content is the "fuel" or “king” of internet traffic. If you want to attract more customers to your site, then you need to make sure that you provide enough content that is relevant to their interests. Copyright 2006 Maxine Hough
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Looking for effective internet marketing tools that work? Maxine Hough has created the ultimate web site of "cutting edge" internet marketing tools designed to increase your sites traffic flow and revenue significantly! -------------
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