August 17, 2006
 
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In this Issue
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$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Daily Quote
$$  PTR Programs that are paying... and paying WELL!
**  TRIVIA CONTEST!!! **
$$  Download of the month
$$  Sponsor Ad
$$  1st Feature Article -  Why Some People Always Make Money With Their Network
                                       Marketing Program?!
$$  Get F.ree Ezine Ads
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$$  2nd Feature Article -  Seven Keys To Writing Powerful Online Marketing Copy
$$  Ezine Gallery
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$$  Ezine Advertising
$$  Anti-Spam Information
$$  Legal Warning!
 
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 ** Publisher's Notes:
--------------------------------
 
Welcome to all - current and new - subscribers to The 24 Karat
Marketer!  Thank you for subscribing to our ezine.
 
It's getting down to the wire for me now...  I am now 36 weeks
pregnant and could potentially go into labor any day now.  Yay! LOL
 
After Michael arrives, I will not be able to do as much as I can now,
so I will have to instruct my husband on how to do things, what to
do and when to do them.  Please be patient with him as he learns
to ropes :). 
 
Did you see the August advertising special?  It's a great one!
 
Purchase a solo ad and receive a top sponsor ad, a spot as the
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Until later...
 
All the best to your success !
  
Your friendly, neighborhood publisher,
Michelle Hoffmann
CEO - DL&M Marketing & Advertising Services
 
 

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** Daily Quote
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Many of life's failures are people who did not realize
how close they were to success when they gave up.
 
    Thomas A. Edison
 
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On Stargate SG-1... what is the actor's name who plays Skaara?
 
 
Winner of Last week's contest: Jan
Congratulations!
 
Answer to Last week's question: 
 
The Sierra Madre range, which runs almost the entire length of Mexico, consists
of three different branches: The Sierra Madre del Sur, Sierra Madre Occidental,
and the Sierra Madre Oriental.
 
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 ** Download of the Month
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--------------------------------
 ** 1st Feature Article
--------------------------------
 
Why Some People Always Make Money With Their Network
Marketing Program?! by I.S. Indria
 
Network Marketing, 'MLM', and Multi Level Marketing are all
terms that refer to the same type of business model. This
industry has had more than it's share of scumbag crooks and
con artists that have used and abused the concept. However,
if you do your homework and get involved with a legitimate
network marketing organization, this business model has
exceptional income potential.
 
Network Marketing can produce outstanding results if you
know a few simple concepts, the understanding of which is
critical to your success. I will share you the secret of
some people who always make money with their network
marketing program. If you can understand and apply these
things, furthermore given sufficient time and effort, you
should enjoy a successful and financially rewarding Network
Marketing experience.
 
Network Marketing, MLM, and Multilevel Marketing are unlike
franchises or conventional businesses in that they take
advantage of all three of the important, yet misunderstood
principles of :
 
1) Leverage (of Time and Money) 2) Residual Income 3)
Geometric Growth Through Duplication
 
Unfortunately these principles are not well understood by
many of the people that undertake Network Marketing. And
that's just o¬ne of many reasons why so many fail at
Network Marketing. I dare to say that more than 90% people
failed with their Network Marketing program. There are lots
of other reasons, and it would take volumes to cover them
all. But this is o¬ne of the more common o¬nes. Because if
you don't comprehend and believe in these principles, it's
impossible to help others fully understand and appreciate
them.
 
First, lets look at LEVERAGE:
 
Every successful person or business takes advantage of
leverage. There are o¬nly 24 hours in a day and no matter
how talented you are or how much you get paid per hour, if
you don't take advantage of leverage you're limited by the
number of hours in a day. As a side note, I have heard of
cases where an occasional lawyer was billing more than 24
hours per day...but, I guess that's another story. By
learning to leverage your time, you can also benefit from a
percentage of other people's efforts, and dramatically
increase your income while creating more free time for
yourself.
 
The unique and wonderful thing about the Network Marketing
business model is that everyone has the same opportunity to
become the 'owner' of his or her own business - with a
fraction of the investment of time and money of a franchise
or traditional business.
 
In Network Marketing the people at the top definitely have
a vested interest in helping others o¬n their team succeed.
Would you rather receive 100% of o¬ne person's efforts, or
5% of the efforts of 100 people?
 
Obviously 100% of o¬ne is always o¬nly o¬nE. But 5% of 100
is FIVE.
 
Not o¬nly will the total result with leverage almost always
be amplified, but your income is not dependent o¬n o¬nly
o¬ne person. If your income is produced by the activities
of many, it is much more dependable. Even if something
unexpected or negative happens to one or more of those
people, it o¬nly has a minor effect o¬n the TOTAL
production.
 
It's great to get paid while you're sleeping or away o¬n
vacation. That's o¬ne of the many advantages of leveraging
your time.
 
Now, lets consider RESIDUAL INCOME:
 
When someone mentions residual income many people
automatically think of actors or musicians.
 
Residual income is recurring income that you continue to
receive long after the work you've done to produce it has
ended. There are lots of ways to produce residual income.
However, many people don't understand it, and still others
have never thought about or been exposed to it.
 
A very simple example of residual income is interest earned
o¬n money in the bank or investments. You continue to
receive this income without having to invest any more time
to produce it.
 
Suppose you had the choice of doing a job and earning
$1,000 once, or getting paid $50/month for the rest of your
life...which would you choose? If you chose the 50/month
you obviously "get" the concept of residual income.
 
Clearly, $50/month will surpass a single payment of $1,000
relatively quickly. And if it lasts for a few years, or
better yet - the rest of your life - it will really be a
blessing.
 
Residual income is certainly not about "getting rich
quickly", even though with the right opportunity it's
possible to produce a substantial residual income stream in
a relatively short time.
 
Most people who fail at Network Marketing either choose the
wrong network organization or just give up too soon and
quit because they expect overnight results. It is important
to recognize that the real beauty of residual income is o¬n
the back end, not the front, and that o¬nce you build it
you have the financial security and time flexibility to do
just about anything you desire for the rest of your life!
 
Last, but not least, lets address GEOMETRIC GROWTH
(DUPLICATION):
 
The classic illustration of geometric growth is the
frequently used penny-a-day xample.If you save o¬ne penny
o¬n the first day, and double it every successive day, (day
two you have 2 pennies and day three you have 4 pennies,
and so o¬n) how much will you have at the end of 30 days?
 
The answer, to the astonishment of many, is $5,368,708!
Amazing, but true.
 
That's a simple and dramatic illustration of how networking
can work. If I can teach you, I've doubled myself. If we
each teach someone else, we've doubled again. As this
duplication or geometric growth process goes o¬n and o¬n,
it can produce some amazing results in a relatively short
period of time, just like the penny example above.
 
If you think you’re ready to start your own Network
Marketing program, go find a really good program and apply
those three secrets that make some people always make money
from their Network Marketing program :-)
 
Author Profile
 
Resource Box -I.S. Indria manages several online businesses
including affiliates marketing and ezines publishing.
Currently he is focusing his time and efforts to grow his
recent business, that he found was very promising in the
future. You can find more information how you can learn and
earn at www.HomebizIdea.com or you can send me a blank
message for more info to info@HomebizIdea.com
 
 
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--------------------------------
 ** 2nd Feature Article
--------------------------------
 
Seven Keys To Writing Powerful Online Marketing Copy
       Scott T. Smith, MarketSTART
 
In order to maximize sales and profits, these are the
essential elements you must have in all your online
marketing communications:
 
Open With A Benefit-Rich Headline
 
A strong, enticing headline is the most important element
of any marketing copy. Studies show the right headline can
increase response to an offer exponentially.
 
Did you know that only one out of five people get beyond
the headline to read the body of the copy? It's true! So
spend the time to make your headline work.
 
Avoid the cute or witty approach. Why? Because it always
says more about your company's sensibilities than it does
about your potential customers.
 
The secret is that customers are far more interested in
reading about THEMSELVES than about a company.
 
State a benefit in your headline that clearly enhances
THEIR LIVES, using power words such as: "Discover";
"Announcing"; "Breakthrough"; "Facts"; "New"; "Now"; "Yes";
"Sale" - all words that are active, grab the attention of
prospects, and promise them something. (The two words of
most value to your customers are "You", and "Free".)
 
State A Prospect-Centered Proposition
 
State a proposition that is prospect-centered. It is all
about your customer. Either it states their current tough
situation, and "...isn't it awful", or it reveals an
attractive dream they have about what their life could
become: "If only..."
 
Go back to the roots of the product or service being
offered. Why does it exist in today's world, and why does
your company sell it? The proposition section of your
marketing copy sets up a kind of vacuum, which you are
about to fill with... benefits.
 
Offer Multiple Benefits
 
A benefit is anything that will make a customer's life
better by using your product or service. This is the
payoff, and the crucial section of your marketing copy
where you must deliver the goods. Take a good look at what
is being promoted, and then...
 
Write down each and every benefit that you can, with no
thought about which is the most important. You'll order
them later. Write down everything that can possibly do your
customer some good. Everything.
 
After finishing this "brain dump", go back and prioritize.
Try not to prioritize as you list the benefits - that will
only inhibit you. List first, order second. When writing
your marketing copy, begin with your primary benefit first,
then the second, third and so on down to least significant.
 
List Comprehensive Features
 
A feature is a fact about a product or service, such as
"wash cold, hang dry", or "made in Morocco". Features
demonstrate how things are created, delivered and
maintained. Think of this section as the support system
behind the benefits. Be comprehensive here because it
demonstrates your professional ability, understanding and
level of competence.
 
Use Long Copy
 
It's a fact - longer copy sells better than shorter copy.
 
Consumers are hungry for information, particularly if they
are shopping online for a big-ticket item. If they read
beyond your opening headline, they are a good prospect for
the product or service being sold. It's your job to tell
them everything they need to know.
 
Highlight Your History
 
Not until "the finale" should you talk about your company
and accomplishments in any detail. Think of your company as
the magician who, after showing their wonders for the total
delight of the audience, at last reveals their true self.
 
Marketing copy fails because it so often congratulates the
company magic before any tricks have been performed. The
result? No sale.
 
Ask For Response NOW
 
All marketing copy must deliver a clear call to action. Do
you want the consumer to phone, or write? How about, place
their order now online?
 
As residents of the 20th century, we are conditioned by
hundreds of thousands of advertisements a year to respond.
So make the call, firmly and directly.
 
Summarize your main sales points, and then: is there a
reason why your prospect shouldn't act now? Perhaps offer a
benefit: a limited-time offer, or money-back guarantee.
Empower your marketing copy to close on just the right
selling note.
 
These are the seven keys to writing powerful marketing copy
for your business. Remember, content drives the Internet,
and that definitely includes the words on the page. Make
sure this aspect of your online marketing serves you well,
because "Content is your primary marketing tool"
 
Brought to you by: World Wide Information Outlet -
http://www.certificate.net/wwio/, your source of FREE
Content online.
 
Scott T. Smith delivers hands-on Internet marketing support
through MarketSTART.net and Copywriting.net. If you would
like a free consultation for your online business, please
visit: http://www.copywriting.net
 
 
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--------------------------------
ANTI-S.PAM INFORMATION
--------------------------------
 
DL&M  Advertising and Marketing Services
http://www.dlmpublishing.com
Michelle Hoffmann
River Falls, WI 54022
Contact Us: 1-715-426-0518
10am-3pm CST
 
All Email With Attachments Will Be Deleted!

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or entities without physical proof of said claim is guilty of both
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