How to Launch a New Website and Quickly Attract
Traffic and
Generate Sales
by Matt
Hockin
So… you’ve got a great product (or service) and your website
is now optimized to be a sales conversion machine. Now it’s
time for the
next piece of the puzzle… getting targeted
visitors to your website so
they’ll buy.
This article covers the most effective methods for
getting a
quick surge of immediate traffic to your site. Plus, you’ll
learn the most effective methods for building long-term,
sustainable
traffic and getting top rankings in the search
engines.
Step
1: Announce your Site with a Press Release
A simple 1-page press
release can be the most powerful
marketing tool in your arsenal. Why?
Because a press release
is an effective way to get your news distributed
across the
internet news channels for generating market awareness,
in-bound links for SEO and new visitors to your website.
Launch your site (or newly re-designed site) with a “BANG!”
by
first sending out a press release to your industry’s
media via personalized
email and across the internet news
channels (Google News, Yahoo News, etc.)
by way of
www.prweb.com or
www.prleap.com. Be sure to use the correct
format for your press release as outlined here: Press
release format
http://www.publicityadvisor.com/pressreleaseformat.html
Step 2: Start Up a Pay-Per-Click Campaign
The very
best way to create instant and sustainable traffic
is through pay-per-click
(PPC) search engine advertising
with Google AdWords, Yahoo! Search Marketing
Solutions and
MSN adCenter. In fact, according to the Jupiter Media Metrix
"Online Advertising Effectiveness" study, advertisers are
receiving the
highest return-on-investment from
pay-per-click search when compared to
other forms of
advertising.
But, before you jump into
the competitive arena of PPC
advertising you'll need to do a couple things
to ensure
you’ll get a positive return on your investment (instead of
running up big credit card bills!). To win with PPC you need
to make
absolutely sure your website converts visitors to
sales. Use the strategies
outlined here to increase landing
page conversion rates.
http://www.interactivemarketinginc.com/landing-pages.html
When starting out, set a budget you can live with and have a
backend product on your site to at least pay your breakeven
costs for
the PPC advertising. Make sure your website is set
up for collecting leads
as well to ensure your PPC
advertising pays off in the short-term and
long-term.
Step 3: Create and Launch a Free (or low cost)
Blog
After your PPC campaign is set up and making you a profit,
now it’s time to do the things that will really build your
business and
give you a healthy ROI over the long-term
week-after-week and
year-after-year. Now it’s time to build
your natural search engine rankings
and traffic with the
most powerful search engine optimization tactic
available
today… Blogging.
Having a blog allows you to use the
powerful “Blog and Ping”
method of getting keyword optimized backlinks to
your
website for SEO and it’s also a good way to generate
sustained
traffic from the “Blogosphere.” We accomplish this
by creating a blog and
submitting it to hundreds of blog
directories such as Technorati, Furl,
Digg, etc.
You can start your blog today by signing up for a free
Blogger
http://www.blogger.com/
account, or for just few
hundred bucks you can have a pro build you a
WordPress
http://www.wordpress.org/
Blog with all the “bell ‘n
whistles.”
After your blog is
ready to launch, submit your blog’s rss
feed to the rss feed submission
sites and directories here:
http://www.interactivemarketinginc.com/blog-directories.html
This can take over 6 hours to do, but the results are
great. Just
submit your url to as many blog directories as
you can and you'll receive a
bunch of one way links and good
rankings in the search engines. If you’re
short on time or
don’t know where to submit your blog, click here or hire a
pro.
If you want to maximize the links and traffic you receive
from your blogging efforts, consistently posting at least 2
to 3 blog
posts per week will REALLY help increase your
traffic.
Step 4: Submit your Website to the Internet
Directories
Links are the fundamental building blocks of the
Internet
and Search Engine Optimization. Having links pointing to
your
site is what makes your site visible and are vital to
ranking high in the
search engines. Getting your site
submitted to the Internet directories like
Open Directory
www.dmoz.org and others is
a great way to build you a
foundation of keyword optimized links and tap
into a new
source of qualified visitors.
Like the blog
directories, submitting to the Internet
directories can take over 6 hours to
do, but the results are
great. Just submit your url to as many Internet
directories
as you can and you'll receive a bunch of one way links and
good rankings in the search engines. If you’re pressed for
time,
outsource this work and pay someone to submit your
http://www.interactivemarketinginc.com/internet-directorieswebsite
to the list of Internet directories here: .html
Step 5: Write and
Submit Expert Articles
Writing expert articles and getting them
published on other
sites is the ultimate online marketing strategy. Why?
Because your well-written articles can be used for the
following
advantages:
Generating one-way in-bound links for boosting your
search
rankings;
Attracting laser-targeted "ready to buy" visitors
to your
website;
Positioning you as THE expert in your industry or
market.
So every week write and submit an article to your
industry’s
websites, media, and the article syndication websites. For
more information about article syndication see:
http://www.interactivemarketinginc.com/authority-sites.html
Be Consistent and Persistent
If you invest just 2
hours a day for 2 weeks implementing
these marketing tactics you’ll see a
big return on
investment in the form of increased sales. For example, if
you stick with this plan you'll have thousands of links
pointing to your
website and a bunch of traffic due to your
search engine rankings and one
way links within just a few
weeks. If you continue using these methods, you
can dominate
your market and double or even quadruple your profits.
NOTICE: If you think this all sounds like work… well IT IS!
No
goal worth accomplishing will happen for you without a
little “elbow
grease.” But to sweeten the deal, there is a
way to make this pay off even
bigger for you. This is done
by simply thinking bigger.
For example, the best way to market your website and
business
is to become a trusted source of content and
information in your industry.
More specifically… the best
way to do this is to write a book or an ebook!
Set aside 1-2
hours a day writing content, and as you’re writing your book
you’ll also be using the content for posting to your blog,
writing and
distributing your articles and adding keyword
optimized content to your
website.
In other words, you’ll be building your business while
writing your book! When your book is done in 3-12 months
you’ll have
another profit source, plus your book will make
you a recognized expert in
your industry which can be
leveraged to get you a big share of the market.
By the way… this is exactly how you leave your competition
in
the dust:
1) By setting your company
up as THE best choice in
your market by offering valuable content and tips;
2) And then getting your message in
front of your
target market through strategies like blogging, distributing
press releases and articles, adding keyword optimized
content to your
site, and setting up your autoresponder to
follow-up with your website
visitors, etc.
Conclusion:
PPC, Press Releases,
Blogs, Articles and Search Engine
Optimization are today's most effective
methods for
generating a quick surge of immediate traffic to your site
as well as long-term sustainable traffic for building your
business. If
you consistently use these marketing tactics
you will see a big return on
investment in the form of
increased sales.
Matt Hockin is
President of Interactive Marketing,
Inc.(
http://www.interactivemarketinginc.com),
an Internet
marketing company specializing in helping businesses
increase sales and leads by maximizing website search engine
visibility
and "sales-ability" through the process of
Website Optimization
