Article Marketing Strategies: Selecting The Best Sites &
Ezines For Your Article Marketing Campaign

By Eric Gruber
 
Writing and marketing articles online is probably the most
effective, most cost-effective way to publicize your
website, and promote your products and services online. The
Web is a printing press with an insatiable appetite for
articles written by experts. There are literally millions of
websites and ezines that are begging for good articles. They
want people to submit good articles to them. They even
search sites on the web for permission to use articles.
 
So, how do you know which sites to select?
 
Through my years of experience, and many conversations with
the top Internet Marketers, in order to have the greatest
impact, you need to use a 3-tiered article marketing
approach targeting:
 
1. The major article directories like Ezinearticles.com,
Goarticles.com, Ideamarketers.com and Articledashboard.com
2. Smaller niche directory sites that are related to your
content
3. Niche ezine and website publishers who need and want
quality related content that will add value to their website
or email newsletter audience
 
My consulting clients ask me many times, “ What is the best
way to find ezines and websites that are the most read so my
article gets the most exposure?”  That should not be the
first question you ask yourself. Yes, you do want to find
websites that are highly visited and ezines that are the
most read – but more importantly, you want to focus on
finding websites and ezine publishers within your specific
niche that have strong emotional connections to their
audience. 
 
Most likely, you are already visiting their websites or
subscribing to their ezines. If you don’t know who has a
great ezine related to your industry niche, there are plenty
of ezine directories like bestezines.com on the net that can
guide you. 
 
Other strategies include:
 
-  Research your competitors – where are there articles
being published?
 
-  Perform a Google search. Just type in your industry or
article topic followed by the words article submission.
That’s how I helped our client’s book jump to the #2 spot on
the NY Times Best Sellers List. I typed into Google, “health
article submissions”, “medical article submissions”, and
“thyroid dysfunctions article submissions” and discovered
(among many other sites) the contact information for an
About.com editor – one of the top 50 sites on the net today.
After receiving the submission, the editor blasted an email
book promotion to her entire list, giving Mark Hyman MD 1500
additional opt-in subscribers and much higher sales in just
one day.
 
-  Think about which organizations, your audience may belong
to. If you’re a sales lead expert, like our client, Mac
McIntosh, then the chances of your audience belonging to an
organization such as the American Marketing Association are
very, very high.  With more than 200,000 registered users
and more than 2 million visits each year from a wide range
of influential decision makers, Mac McIntosh’s soon to be
published article on the American Marketing Association’s
website will provide him with an excellent opportunity to
connect with the marketing community. 
 
-  And, don’t forget to check sites for magazines within
your niche. More and more publications, are looking for
fresh, new content for their website, to drive traffic up in
order to sell more print magazines in the long run. This
constant updating of articles found only on the website and
not in their print publications means more opportunities for
writers and experts. An article written by you published on
sites like Entrepreneur Magazine and Mothering Magazine will
give your company the vast amount of exposure and
credibility it needs.
 
Follow these strategies and you will have a sound article
marketing campaign.
 
Eric Gruber, Director of the PR LEADS Article Marketing
Service and co-creator of the all-in-one branding, customer
acquisition, and search engine marketing system has learned
everything there is to know about article marketing
programs. He has cut down on your research time, by
developing a sort-able, customized list just for you. Buy it
here, or if you want Eric Gruber to handle all of your
article marketing campaign needs, then check out:
http://www.prleads.com/article.htm