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July 6, 2006
 
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In this Issue
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$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Daily Quote
**  TRIVIA CONTEST!!! **
$$  Download of the month
$$  Sponsor Ad
$$  Feature Article -  REINVEST FOR SUCCESS
$$  Get F.ree Ezine Ads
$$  Subscriber F*ree Ads
$$  2nd Feature Article - HOW TO GET TO "YES" QUICKER
$$  Ezine Gallery
$$  Contact Us
 
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and ultimate wiccan resource. Includes thousands of spells and is
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your pagan, wiccan, and occult information from anywhere!
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--------------------------------
 ** Publisher's Notes:
--------------------------------
 
Welcome to all - current and new - subscribers to The 24 Karat
Marketer!  Thank you for subscribing to our ezine.
 
I hope everyone had a safe and happy fourth of July.  It turned
out to be a great day here at the Hoffmann household :).
 
I'm going to be having another sale.  This one will be a
seven day solo ad, top sponsor ad, and 50,000 banner impressions
for only $20!  Sale will last until July 31, 2006.
 
 
Congratulations to Theresa Cahill (http://mywizardads.com).  She
has won our weekly trivia contest and received $1.00 to her
PayPal account.  Great Job! :)

All the best to your success !
  
Your friendly, neighborhood publisher,
Michelle Hoffmann
CEO - DL&M Marketing & Advertising Services
 
 

Keep this ezine f*ree by doing a search? Please?
http://www.gozinta.com/search.php?AID=1115
 
Please show your support by voting for us!  Thanks :)
http://www.diamondwebawards.com/cgi-bin/clwork.cgi?id=11359
 
--------------------------------
** Daily Quote
--------------------------------
 
If our house be on fire, without inquiring whether it was fired from within or without,
we must try to extinguish it.
 
Thomas Jefferson, letter to James Lewis, Jr., May 9, 1798
3rd president of US (1743 - 1826)
 
--------------------------------
** TRIVIA CONTEST
--------------------------------
 
Click the link below, enter your answer and PayPal email in the text area
and send to me.
 
Which egyptian official designed the Pyramid of Djzosèr (Step Pyramid) at Saqqara in Egypt around 2630-2611 BC, during the 3rd Dynasty. He may also have been responsible for the first known use of columns in architecture. His name means the one who comes in peace.
 
Winner of Last week's contest: Theresa Cahill
 
CONGRATULATIONS!!!
 
Answer to Last week's question:  The Platypus
 
--------------------------------
 ** Download of the Month
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** Sponsor Ad
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--------------------------------
 ** 1st Feature Article
--------------------------------
 
REINVEST FOR SUCCESS
 
Many people when they start to make some money online make the
mistake of spending any profits they make. Now obviously we all
have living expenses which should of course be taken care of,
but any surplus profits left over from your online ventures
should be reinvested back into your business to achieve long
term success.
 
I always think your primary aim as an online business should be
to build a large database of subscribers, who you can contact
over and over again for as long as they're subscribed to your
ezine or newsletter. If you can build up a good relationship
with your subscribers, over time they will become very
receptive to your offers, and actually look forward to receiving your
emails, meaning increased long-term profits for you.
 
This should be your main focus. Getting traffic to your site is
something you should aim to do, but a large percentage of those
people who leave your site without purchasing anything may
never return to your site. However, if you encourage them to sign up
to your newsletter by displaying a prominent sign-up form, or
maybe creating a pop-up form, you can send them follow-up
messages over time and increase your chances of making a sale.
 
Therefore you should reinvest any profits you make, and your
time, which is also a valuable commodity, back into your
business with the aim of increasing your database of
subscribers.
 
What are the best ways of doing this?
 
Well I've always had great success with writing articles and
submitting them not only to all the major article directories,
but also directly to ezines relating to the subject of my site.
This doesn't cost anything and is something I do regularly to
generate a lot of traffic to my sites, which usually take the
form of an opt-in page where subscribers can sign up to my
newsletter, or the home page of my site which prominently
displays the opt-in form.
 
In addition to this, you can also guarantee inclusion in an
ezine, if they accept advertising, by paying the ezine owner to
run your advert. This can take the form of sponsor ads,
top/middle/bottom ads (top ads usually get seen the most so
they obviously cost more than middle or bottom ads), and solo ads,
which I've always found to be the most effective.
 
You could also invest in pay-per-click campaigns. This is also
another effective form of advertising as you can use highly
targeted keywords which ensures that any visitors are
pre-qualified and will already be interested in your site when
they click on the link to your site.
 
There are many other forms of paid advertising such as buying
text links or banner space on other sites, as well as many
types of offline advertising methods you could use. However, in my
opinion getting your articles and paid adverts seen in related
ezines, and using pay-per-click advertising are the most
successful forms of advertising.
 
Whatever types of advertising you decide to persue, just keep
reinvesting your profits (and your time) into your business and
focus on growing your online business. You will reap the
rewards in the long run.
 
James Woolley is a successful marketer who has several
money-making sites in various niches. His latest site is a free
internet marketing resource guide, which also includes a
newsletter filled with free tips and bonuses:
 
 
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DO NOT READ THIS... if your sales are doing fine...
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--------------------------------
 ** 2nd Feature Article
--------------------------------
 
HOW TO GET TO "YES" QUICKER
 
When selling your services, wouldn't it be great if you
could get to a "yes" quicker?  So how do you do that?
 
There are several ways to do this.  There are some low
leverage but important strategies and there are some
extremely high leverage strategies.
 
Some low leverage but important strategies to use are as
follows:
 
- Make it very clear in all your marketing materials who
you serve, what problems you solve and what results you
deliver. Chances are the people who contact you will
be "pre-qualified" and will be in your target market and
will have problems you can solve.
- Have testimonials in all your marketing materials which
show results your clients have achieved from working with
you. These testimonials will help you speed through the
credibility part of the sales cycle.
- When a potential client contacts you, find a "reason why"
they should do business with you now rather than later. You
can either uncover a "reason why" by asking powerful
questions or you can provide a "reason why", for example, a
time-limited offer.
 
There are also some extremely high leverage strategies,
which will help you get to a "yes" quicker as people will
be "pre-sold" before they contact you. With these
strategies you can dramatically accelerate your sales and
the growth of your business.
 
The first high leverage strategy is to encourage others to
give you referrals. I will illustrate just how powerful
referrals can be with my own recent experience.
 
A few months ago I needed a new web designer.  To find one
I could have done several things, including:
 
- do a Google search for "web designers"
- ask someone whose opinion I trust.
 
Searching Google is a time-consuming and risky approach.
How would I know if the person I found was reliable and
could do a good job? I chose not to go the Google path for
the obvious risks.
 
Instead I asked Bob Serling, my trusted marketing mentor,
who he would recommend as a web designer.  Bob referred me
to Steve who he'd been working with for over six years. As
it turned out, Steve fitted my criteria perfectly. And
because of Bob's recommendation, I was effectively "pre-
sold" on Steve. I contacted Steve, and once we covered a
few administration details and agreed on the price, etc., I
became Steve's client. Steve didn't have to sell me at all
as I was pre-sold, so I virtually said "yes" to Steve
immediately.
 
So the question is how do you get client referrals? There
is a whole series of strategies around getting referrals,
and a good place to start is to simply to ask for them.
 
But there is a strategy that's even more powerful than
client referrals. This strategy will, all by itself,
naturally generate a continuous stream of referrals and
clients. This is the most powerful and most highly
leveraged strategy for getting to a "yes".
 
If you are serious about getting to a "yes" quicker - get
yourself known. The faster you can get known, the faster
you will get to a "yes" with lots of clients. People will
automatically assume you must be good at what you do and
they will be naturally attracted to you and want to do
business with you. 
 
Put the time into implementing these strategies and into
getting yourself known and the "yeses" will flow!
 
(c) Tessa Stowe, Sales Conversation, 2006.  You are welcome
to "reprint" this article online as long as it remains
complete,  unaltered (including the "about the author" info
at the end) and all links made live.
 
Tessa Stowe helps Coaches, Consultants and Service
Professionals who are resisting selling their services as
they don't want to be seen as pushy and sales-y. Her FREE
monthly Sales Conversation newsletter is full of tips on
how to sell your services by just being yourself.  Sign up
now at <a
href="http://salesconversation.com">http://salesconversation
.com</a>
 
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--------------------------------
ANTI-S.PAM INFORMATION
--------------------------------
 
The 24Karat Marketing Group
http://www.24karatmarketer.com
Michelle Hoffmann
River Falls, WI 54022
Contact Us: 1-715-426-0518
All Email With Attachments Will Be Deleted!
 

--------------------------------
 **** WARNING
--------------------------------
 
Any person reporting alleged s.pam to any person, persons,
or entities without physical proof of said claim is guilty of both
fraud and a civil crime and may be pursued and prosecuted to the
fullest extent of the law. Further, should the said allegation result
in any interruption of normal business activity of the company
and/or result in loss of income and/or result in unnecessary
expenses, a civil suit will be brought against the complaintant for
restitution.
 


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