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 ** 1st Feature Article
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 Getting Targeted Traffic To Your Website

Now that your site is ready and you want to make sales,
you need to get targeted traffic. That may sound easy, but
to get good quality targeted traffic takes time, patience
and effort. Driving traffic to your website is a much
discussed and much misunderstood venture. There are a
million theories out there that claim to drive tons of new
visitors to your site daily.

There are services that say they will increase your
traffic by an enormous percentage if you will only pay
them their small fee over a period of fifty years. There
are so-called experts who will place your pages on all the
best search engines on the net. They claim that with this
kind of blanket exposure, your traffic numbers will
explode within days. It just doesn't work that way. Don’t
buy into these schemes.

The only sure-fire way to draw productive traffic to your
website is through targeted marketing. The important word
to notice here is "productive." You can draw hundreds of
thousands of visitors to your site every year by hosting a
giveaway of some kind. Services that search the internet
for freebies will have people clicking a link to your site
like crazy. But these people are not there to buy anything
from you,quite the opposite. They are empty clicks. There
is nothing productive about this kind of traffic. People
looking for free stuff will rarely make you any kind of
money. And that's what you're after, right?

So target your marketing to the people who really want to
buy what you have to offer. How? Start by trying these
basic steps...

* Hire an experienced copywriter. The copy that is on your
site makes a world of difference in the sales you generate
from the internet. Most important to targeted marketing
are the keywords found in your title and the meta tags in
the website's code. An experienced copywriter will know
how to determine the most effective keywords and place
them strategically in your site's copy. Prices for
ghostwriters and copywriters has come down considerably
lately as more people are offering this service.But,if you
cannot afford a copywriter, do some research and talk to
your web designer about inserting meta tags.

* You can enroll in pay per click search engines.
Obviously,google.com is one of these, but most of the most
popular keywords are already taken. If you can think of
some original phrases that people use to search for your
products or services, you can post your ad next to the
text that comes up when people search for that phrase. Use
a keyword suggestion tool. You can find a good one at
Yahoo Search. Try to use words that are in the middle of
the list. Now open a browser and type in some of those
words. Take a look at the top right corner and look for
the number of sites that use those keywords. You want to
target keywords that don't have the most competition. When
someone clicks on your ad to go to your site, you pay
google.com a nominal fee.

* Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write, or
hire someone to write, an article for you about your area
of expertise. Give some free tips, offer your experience,
and be accessible in the text. Then at the bottom of the
article, you get a link to your website advertising your
services. Every time someone publishes your article in
their ezine or newsletter, they must use your web address
at the bottom.

These are just a few of the many ways to ensure you get
"productive" traffic. Empty clicks are just that, empty
and your wallet will stay that way, too! 
 
About the author: Ed Rizzo is a professional internet
marketer, copywriter who makes it simple for you
to get more knowledge to start your own Home
Based Business. To learn more about internet marketing
visit his website at http://www.doublepaydirt.com

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 ** 2nd Feature Article
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Starting Your Own Home-Based Business
Copyright © Craig Warren
http://www.WarrensMarketing.com

There are many reasons that people choose to work from
home. Rising gas prices and long commutes got you down?
Maybe you're a parent of very young children and would like
a job that enables you to care for them while still being
able to provide your family with economic support. Or
perhaps you're tired of working for other people and would
prefer to go into business for yourself. Getting started is
easier than you think. All you have to do is break down the
task into the following manageable steps:

1. Consider Your Interests
What is it that you love to do? Can it be turned into a
profitable business? If there's a public demand for the
product or service you want to provide, then you can turn
your dream job into a reality. One way to gauge potential
interest is by talking to your friends and family about
your business ideas. They can give you valuable feedback
that can provide encouragement while also indicating
possible problems. If you already have an actual product,
you can try selling it on an established shopping website
like eBay or Etsy.

2. Take Advantage of Your Local Resources
Every state has a website that will guide you through the
steps necessary to start your own business, from getting
the proper permits to securing loans. There are even links
to the small business organizations in your area, which
offer free or low-cost classes to help you get started.
Another option is to contact the business department of
your nearby community college or university and ask if one
of the classes would be willing to put together a business
plan for you as an assignment. This way, you'll be
contributing to the education of college students while
getting free consulting help--definitely a win-win
situation!

3. Start Small
So you've got your business plan and enough capital to get
started. You'll want to invest in the necessary supplies
and some advertising space, but don't get overzealous.
Remember, you want this business to stand the test of time,
so you donÕt want to spend too much money on extraneous
things, such as fancy packaging or full-page ads. Begin at
the neighborhood level and expand from there. Post signs
for your new business on community bulletin boards, leave
fliers in people's mailboxes, or buy a small ad in the
classifieds section of your local paper. As your business
grows, you might want to consider opening your own web
boutique or setting up a company website, participating in
craft fairs or trade shows, and purchasing ad space in
relevant national publications.

4. Don't Quit Your Day Job
Since it takes most small businesses a year to turn a
profit, you'll want to keep working outside the home at
least part time until this happens (unless, of course,
you're lucky enough to have a significant other
willing and able to support you economically). Be patient
with your business and with yourself. Keep in mind that if
you stay determined and take the time to refine your
product or service, you'll be able to
carve out a niche for yourself in the market. Once you
attain professional and financial independence by doing
what you love, all your hard work will be more than worth
it.

===========================================
About the Author:

To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WarrensMarketing.com

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