March 02, 2006
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In this
Issue
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$$ Top Sponsor Ad
$$ Table of
Contents
$$ Publishers' Notes
$$ Daily
Quote
$$ Download of the month
$$
Sponsor Ad
$$ Feature Article - A Guide to Choosing An Affiliate/Associate
Program
$$ Get F.ree Ezine Ads
$$ Sponsor
Ad
$$ 2nd Feature Article - JUST A PINCH OF REALITY...
PLEASE
$$ Ezine Gallery
$$ Contact
Us
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**
Publisher's Rantings and
Ravings:
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Welcome to all - current and new - subscribers to
The 24 Karat
Marketer! Thank you for subscribing to our
ezine.
Would you like to be able to purchase a solo ad once and have
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This is a great deal that won't last long... Soon, the price
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Your friendly neighborhood publisher,
Michelle
Hoffmann
CEO - DL&M Marketing & Advertising Services
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** Daily Quote
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according to his real worth are the refuge of all
those plagued by a
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** Download of the
Month
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For 10.00 per month and a free trial you
can't beat this business.
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** 1st Feature
Article
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A Guide to Choosing An Affiliate/Associate Program
by Betty
Wilkins
What exactly is an Affiliate Program, you may ask.
Associate and affiliate programs are turning out to be the
fastest
growing area of E-commerce. They allow website
owners to partner with
retailers and offer products and
services to their visitors. It's a mutually
beneficial
relationship that can generate a wide-range audience for
the
seller and a hassle free income for the associate. The
seller processes all
orders, handles shipment and provides
a commission to the referring website
owner. The affiliate
or associate promotes the sellers business through
banners
and text links at their website and through advertising in
Ezines,
Free Classifieds, etc.
Before joining any Program there are a few things that you
need to
consider.
Does the program compliment your Website? Be sure to select
a program
that would be of interest to your visitors. If
your website is about golf you
would select a program that
would be of interest to golfers. There are a few
programs
that appeal to a very large audience that would compliment
any
site, such as Internet Personals and Internet Auctions.
Is the Program Completely Explained? Be sure you know all
the terms and
conditions before joining.
What is the Commission Plan? Is the commission percentage
offered and
the minimum payout going to be easily achieved?
Will you have to wait months
before you reach the minimum
payout amount to receive a check? Make sure you
understand
the compensation plan.
Do they provide sales material and support? Most programs
offer banners
and will provide example html and text links.
Examples of E-zine ads and Free
Classified Ads are becoming
more common and are very helpful. Try to make
sure the
sales material gets updated regularly.
Tips to Promoting Your Affiliate Program Do more than just
placing a few
banners on your website. This will only
generate a very small income. You
must promote your website
and affiliate programs on a daily basis.
Personal Endorsements with a text link produce much better
results than
banners alone. Be sure to use personal
endorsements.
Adversite your website and affiliate programs in e-zines
and
newsletters. They produce the best results.
Advertise at Yahoo at least twice a week. Placing ads with
Yahoo will
generate lots of traffice to your own website
and your affiliate sites.
Always apply what you have learned about advertising and
promotion from
online sources such as websites, e-zines and
newsletters.
Resources for finding good Affiliate Programs:
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** 2nd
Feature Article
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JUST A PINCH OF REALITY... PLEASE
by Theresa Cahill
All Rights Reserved
© Copyright 2002
In all honesty, haven't we all, in our heart of hearts,
wished that that "magic wand" would somehow drop into
our laps and make us instantly famous, instantly
successful, instantly rich... especially online?
Come on, admit it, it sure would be nice! :)
However... While we're waiting for that to happen,
let's serve up a tiny dose of reality.
Pure and simple, your success or failure online is going
to hinge upon your ability to read and follow through
on what you read.
Everywhere you go, you are required to read something.
Be it as simple as the "DON'T WALK" - "WALK" sign
to something as complex as internet marketing. Yet
are you reading ALL you need to be reading?
Here's a prime example:
You're surfing along and see something intriguing
online. The headline promises you great things. You
skim, stopping at the bullets and highlighted areas.
You reach the bottom. In that instant, you do one of
the following:
1. Pause, say "naw," and keep moving.
2. Impulsively buy. Yep, out comes the wallet, plunk
goes your money, bam - you're done. In other words, you
blindly spend and hope for the best.
3. You explore the site a little, but truly do not fully
understand what's being offered. Yet you go ahead and
pay for it anyway.
4. You explore the site as thoroughly as possible. You
get more than a "feel" for the product or service. You know
how it works. You find and understand the guarantee.
You look for the site contact information and signs that
the purchasing method is a solid, reliable, secure system.
You gain a solid understanding of what you are about to
buy. Feeling confident, you go ahead and make your
purchase.
Now, Method 1 requires no explanation. Didn't need it,
didn't want it, won't buy it - move on.
However, if we are honest with ourselves, a majority of us
could (and just might) admit to being guilty of Method 2.
Yes, at some site, somewhere, when you arrived, you formed
your own opinion as to what was there, gained a vague,
muddy understanding of what was provided - yet went ahead
and paid for it anyway! (I guess we count on those
confirmations to help "set us on the right course?")
Then there's the conscious act of using Method No. 3.
Choosing this method means:
a. You are truly rushed but purchase anyway. Maybe
someone told you about it, or you believe you understand
it enough already. Not spending too much time, you buy.
b. You do have the time to read, but don't make good use
of it. Sometimes we see ourselves as a bit busier than we
truly are. If this is the case, slow down - especially if
you are about to part with your cold hard cash or charge
up that credit card.
Method 3 is almost more dangerous than Method 1 or 2.
By it's very act, it also implies that you believe you DO
know what you are buying - when in reality you truly don't
have enough information to be making an informed decision.
At the very least, you would have to agree that both Methods
2 and 3 are chancey at best - both totally unreliable ways
to spend money, anywhere.
Method 4 is, of course, the obvious approach you need when
purchasing programs and services, online or off. Using this
method, you understand as completely as possible what you
are spending your money on, what the company provides, what
guarantees, if any, you receive, etc.
And, Number 4 comes in handy if you need to contact
customer support. Potential back and forth emails to
and from the company debating what was offered, promised,
etc., - virtually eliminated! Because you made an informed
decision, your emails can get right down to discussing
your own issues, without preamble.
Without relying on our ability to read first and act later,
we all put our wallets at risk each time we log on. Find the
time to read first! Bookmark and return, make yourself a sticky
note "I put this here to read." TAKE, MAKE or FIND the time
to read first!
Commerce is a wonderful thing! But, make your most important
task online that of reading, then acting. You'll be a whole
lot happier, and your bank account that much fuller!
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About the Author:
A 12-year veteran of marketing, Theresa Cahill publishes
TheWizWorld Ezine http://www.thewizworld.com and owns and
operates My Wizard Ads, your one-stop spot for ezine advertising,
solo ads, banners and more. Feel free to stop by for a visit anytime!
http://www.mywizardads.com or send an email to
mywizard@cascadeaccess.com
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