We Each Try To Do Our
Best!
Bill Gates is hanging out with the chairman of
General
Motors.
"If automotive technology had kept pace with
computer
technology over the past few decades,"
boasts Gates, "You would now be
driving a V-32
instead of a V-8, and it would have a speed of
10,000
miles per hour. Or, you could have an
economy car that weighs 30 pounds and
gets a
thousand miles with a gallon of gas. In either case,
the sticker
price of a new car would be less than
$50."
In response to all this
goading, the GM chairman
replies, "Yes, but would you really want to drive a
car that crashes four times a day?"
Aah! The game of "One
Upsmanship". This little quip
also speaks of the idea your reputation
precedes you.
However, let's draw another point from it
today.
Notwithstanding the field conditions for each product
is
different and each must meet different criteria we
still find each is trying
to do the best they can. There
are times when I am not so sure about that
concept
where large corporations are concerned because in
the world of
man there is what we call politics and
large corporations are right in the
middle of playing
games most of us don't fully see or
comprehend.
However, I have never met a man, woman or child who
didn't think they were doing the best they could. What
they are trying
to say is they are doing the most their
present level of knowledge permits.
Often one simple
idea can render one's level of performance a hundredfold
better. So when you see someone straining at something
walk over to them
and begin to share ideas. Sometimes
just knowing you are watching and that
you care is
enough to give someone a boost.
Here is an idea that will
boost anyone's performance at
any task, without fail. Have a person stop
what they are
doing. Have them sit down, get quiet, and get a picture
in
their head, in their imagination, of them doing the
very task they were
doing. Have them see themselves,
in their mind, doing the job as if it is
easy, as if they
had done it a hundred times before, successfully,
easily. Then have them get up and get back at the job.
If every
person did that before they started any job, then
all jobs would become
easier, get done better and
faster, and each person would have a better
life.
Think on that for a bit ...
We Each Try To Do Our
Best!
---------------------------
Internationally syndicated
columnist, Ken Darby authors many
articles found in newspapers and magazines
throughout North
America. He is the author of
The Saga Of Pinehill, The
Adventure,
ISBN 1-4137-4723-X a thrilling adventure filled with life's
lessons,
and available through your favorite bookstore or
http://www.the-pebble.com
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** 2nd Feature
Article
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Advertiser
or Marketer - Which Are You?
by Jude
Wright
Internet
marketing can be a challenge for anyone. But for
the newcomer, it can be a
time of total confusion.
Most
people just starting a business on the Internet do not
know the difference
between marketing and advertising and
often use the two words
interchangeably.
Merriam
Webster Dictionary gives the following definitions:
Advertising:
1. The
activity of attracting public attention to a product
or business, as by paid
announcements in the print,
broadcast, or electric
media.
2. The
business of designing and writing
advertisements.
Marketing:
1. The act
or process of selling or purchasing in a market.
2. The
process or technique of promoting, selling, and
distributing a product or
service.
3. An
aggregate of functions involved in moving goods from
producer to
consumer.
You're
probably saying to yourself, "Self, Why should I
care?" Well, let me tell you
why. If you want to be
successful in business, you must use all the pieces of
the
whole; the whole being marketing.
Advertising is just one part of the entire process. It's
the part that
gets the word out to your "market."
There are
numerous kinds of online advertising. You can
place classified ads in
newsletters, on classified boards
(or FFAs - but I wouldn't recommend it) or
even in offline
newspapers. The most common form of online advertising
are
banner ads that are placed on a website. In fact, these are
used so
much that a reader's eyes don't even see them. They
are more likely to "see"
text ads. Other forms of
advertising are Pay Per Click advertising,
affiliate
programs and bulk email. (Be careful
here.)
So what
else does marketing involve besides advertising?
The "short" list would
include market research, public
relations, pricing your product, distributing
your product,
customer support, and sales strategy. All these
components
work together to achieve your end result: selling
your
product.
Does this
affect affiliate marketing? Yes. You will still
research the products, their
company and you should know
their methods of product distribution and their
means of
customer support. And you will do the
advertising.
Now that
you know how it all fits together, it will be
easier for you to determine
where you are in the process.
You'll be an Internet marketer - not just an
Internet
advertiser.
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