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February 16, 2006
 
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In this Issue
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$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Daily Quote
$$  Download of the month
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$$  Feature Article -         We Each Try To Do Our Best!
$$  Get F.ree Ezine Ads
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$$  2nd Feature Article - Advertiser or Marketer - Which Are You?
$$  Ezine Gallery
$$  Contact Us
 
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 ** Publisher's Rantings and Ravings:
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Welcome to all - current and new - subscribers to The 24 Karat
Marketer!  Thank you for subscribing to our ezine.
 
I am having a special... yes, another one. lol  This week's will be
purchase my ebook library for ONLY $12.95 (I must be nuts!) and
receive a fre*e solo ad!  You can find this at
 
Also, if anyone has a testimonial that they would like to submit about
and I will place it on my upcoming 'testimonials' page.  Perfect way to
advertise yourself :).
 
Thank you!
 
Your friendly neighborhood publisher,
Michelle Hoffmann
CEO - DL&M Marketing & Advertising Services
 
 
 
Keep this ezine f*ree by doing a search? Please?
http://www.gozinta.com/search.php?AID=1115
 
Please show your support by voting for us!  Thanks :)
http://www.diamondwebawards.com/cgi-bin/clwork.cgi?id=11359
 
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** Daily Quote
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Believe in life! Always human beings will live and progress to greater, broader and fuller life.
W. E. B. Du Bois (1868 - 1963), last message to the world, 1957
 
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1,000,000 FR.EE VISITORS ON YOUR SITE! -

Finding it tough to make money on the Internet?

What if I told you that a young man just became a millionaire
on the Internet and he is revealing the secret!

 
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 ** 1st Feature Article
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       We Each Try To Do Our Best!

Bill Gates is hanging out with the chairman of
General Motors.

"If automotive technology had kept pace with
computer technology over the past few decades,"
boasts Gates, "You would now be driving a V-32
instead of a V-8, and it would have a speed of
10,000 miles per hour. Or, you could have an
economy car that weighs 30 pounds and gets a
thousand miles with a gallon of gas. In either case,
the sticker price of a new car would be less than
$50."

In response to all this goading, the GM chairman
replies, "Yes, but would you really want to drive a
car that crashes four times a day?"


Aah! The game of "One Upsmanship". This little quip
also speaks of the idea your reputation precedes you.
However, let's draw another point from it today.

Notwithstanding the field conditions for each product
is different and each must meet different criteria we
still find each is trying to do the best they can. There
are times when I am not so sure about that concept
where large corporations are concerned because in
the world of man there is what we call politics and
large corporations are right in the middle of playing
games most of us don't fully see or comprehend.

However, I have never met a man, woman or child who
didn't think they were doing the best they could. What
they are trying to say is they are doing the most their
present level of knowledge permits. Often one simple
idea can render one's level of performance a hundredfold
better. So when you see someone straining at something
walk over to them and begin to share ideas. Sometimes
just knowing you are watching and that you care is
enough to give someone a boost.

Here is an idea that will boost anyone's performance at
any task, without fail. Have a person stop what they are
doing. Have them sit down, get quiet, and get a picture
in their head, in their imagination, of them doing the
very task they were doing. Have them see themselves,
in their mind, doing the job as if it is easy, as if they
had done it a hundred times before, successfully,
easily. Then have them get up and get back at the job.

If every person did that before they started any job, then
all jobs would become easier, get done better and
faster, and each person would have a better life.

Think on that for a bit ...

We Each Try To Do Our Best!

---------------------------
Internationally syndicated columnist, Ken Darby authors many
articles found in newspapers and magazines throughout North
America. He is the author of
The Saga Of Pinehill, The Adventure,
ISBN 1-4137-4723-X a thrilling adventure filled with life's lessons,
and available through your favorite bookstore or 
http://www.the-pebble.com
 
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 ** 2nd Feature Article
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Advertiser or Marketer - Which Are You?
by Jude Wright
 
Internet marketing can be a challenge for anyone. But for
the newcomer, it can be a time of total confusion.
 
Most people just starting a business on the Internet do not
know the difference between marketing and advertising and
often use the two words interchangeably.
 
Merriam Webster Dictionary gives the following definitions:
 
Advertising:
 
1. The activity of attracting public attention to a product
or business, as by paid announcements in the print,
broadcast, or electric media.
 
2. The business of designing and writing advertisements.
Marketing:
 
1. The act or process of selling or purchasing in a market.
 
2. The process or technique of promoting, selling, and
distributing a product or service.
 
3. An aggregate of functions involved in moving goods from
producer to consumer.
 
You're probably saying to yourself, "Self, Why should I
care?" Well, let me tell you why. If you want to be
successful in business, you must use all the pieces of the
whole; the whole being marketing.
 
Advertising is just one part of the entire process. It's
the part that gets the word out to your "market."
 
There are numerous kinds of online advertising. You can
place classified ads in newsletters, on classified boards
(or FFAs - but I wouldn't recommend it) or even in offline
newspapers. The most common form of online advertising are
banner ads that are placed on a website. In fact, these are
used so much that a reader's eyes don't even see them. They
are more likely to "see" text ads. Other forms of
advertising are Pay Per Click advertising, affiliate
programs and bulk email. (Be careful here.)
 
So what else does marketing involve besides advertising?
The "short" list would include market research, public
relations, pricing your product, distributing your product,
customer support, and sales strategy. All these components
work together to achieve your end result: selling your
product.
 
Does this affect affiliate marketing? Yes. You will still
research the products, their company and you should know
their methods of product distribution and their means of
customer support. And you will do the advertising.
 
Now that you know how it all fits together, it will be
easier for you to determine where you are in the process.
You'll be an Internet marketer - not just an Internet
advertiser.

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Only submit if you have not previously sent
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per subscriber.
 
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http://www.24karatmarketer.com
Michelle Hoffmann
River Falls, WI 54022
Contact Us: 1-612-241-9304
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