February 1, 2007
 

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 ** 1st Feature Article
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How To Get Link Popularity
 
One of the important ways of getting traffic is to post to
forums, search engines pick up and index forum posts very
frequently, when posting be sure to add many keyword rich
content and topics to each post. This will help provide
popular keywords for your site. Good link popularity is
important because it can increase the visitor traffic to
your web page. Getting good quality incoming links back to
your website is an excellent way of getting visitors that
are targeted to your website. If you are selling niche
products, you will need to get links from other sites that
are related to the products or services you are selling.
 
Building links to your website is not as difficult as
everyone believes, you will need many hours dedicating your
time to get the job done properly. Since Search Engine's
are placing more and more emphasis on "link popularity" as
part of their search engine ranking algorithms, webmasters
should definitely invest some time building quality back
links to their site. Spend the time building one way and
reciprocal links, it is time consuming and it will take a
long time but in the end it is worth it.
 
Finding the right partner to exchange links with is equally
as important. To increase link popularity it is necessary
to conduct the link exchanges with other webmasters. To
increase your traffic and ultimately your revenue, it is
certainly worth your while to put some serious effort into
reciprocal link exchanging.
 
Everyday more and more webmasters enter into the world of
search engine optimization, after doing some research and
reading a few SEO news articles or forum posts everyone
move ahead and starts optimizing their sites. First of all,
you’ll need 3 things to be taken care of: on-site
optimization, search engine submission and some major work
on link popularity building. There’s plenty of information
about internal web page optimization on the internet, and
it’s not a secret how to submit all your web pages to
Google or Yahoo. Nowadays link popularity is being
considered to be the most important step of the search
engine optimization process. Building links is one of the
most import function a webmaster has, many webmasters do
not spend the correct amount of time to marketing their
website, this is critical for search engine optimization .
 
Google’s Page Rank is a measuring tool that helps Internet
surfers know how popular a website is compared to other
websites. Google uses link popularity as its most important
factor in ranking sites. If you are have link on website
with high Page Rank 4 or more, Google will count this as a
link back to your site. As we all know Google uses their
Page Rank technology to calculate the number of links that
point to your web pages, it is uses many different factors
to determine your page ranking. It is well known that a
listing in the Yahoo and DMOZ directory will give you a
good boost in Page Rank.
 
============================================
David Marc Fishman created http://www.Linknetics.com.
He offers free membership to create one way links
 
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 ** 2nd Feature Article
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When It Comes To Marketing Your Business, Think Creatively
- By: Tim Knox
 
If your business doesn't stand out in today's
hyper-competitive market place there's a good chance that
you won't be in business very long. There are countless
others vying for the same slice of the pie that you are.
 
There are dozens of competitors just up the road doing all
they can to get the attention of your customers and take
money out of your pockets.
 
It's called "marketing," and some are probably doing a
better job of it than you are and some probably worse.
 
What can you do to position your business as the one
customers notice? The secret to effective marketing is:
think creatively.
 
Case in point: like every other struggling writer on the
planet, I've written a book that I would like to see on the
shelves at Barnes & Nobles.
 
Now I know that the only way I can get my book in front of
a big time publisher is to have it submitted by an equally
big time agent. And the chances of convincing a big time
agent to represent me are about one in a bazillion. Most
writers have a better chance of getting eaten by a shark in
the Sahara than signing with an agent who gets them a big
publishing deal. Being one to never let made up statistics
stop me, I forged a creative marketing plan to make sure my
book (my business) was noticed.
 
First thought: what's the best way to get face time with a
big time agent? I knew that the normal rules of marketing
would do me no good. I couldn't run a few radio spots or
buy ads in the newspaper. I had to go where the agents
were; in this case a book publishing convention in Orlando,
Florida. I bought my ticket, booked my plane and hotel, and
waited for the time to go to Orlando and pitch my book to
every agent I could find. I was prepared to pitch them
standing outside a bathroom stall door if necessary (no
pride here).
 
Then it hit me: I'd probably have less than a minute to
give these agents my elevator pitch. They would be swamped
with every hack writer within a ten mile radius. I had to
do something different. I had to market creatively.
 
I knew that every other Tom, Dick and John Grisham would be
shoving business cards and tattered manuscripts at these
guys, so I opted to do something different. I created a
business card CD that had my picture on the outside and my
manuscript on the inside. It looked like a business card,
but when they popped it in their computer it brought up a
nice presentation starring the work of yours truly.
 
Did my creative marketing work? Every agent that I gave one
of my handy dandy business card CDs to said the same thing,
"That's the coolest thing I've ever seen! Tell me more!"
Instead of having 30 seconds to pitch them, I suddenly had
their attention for five, ten, fifteen minutes. They wanted
to hear more about my amazing little CD and what it
contained. By marketing creatively I not only stood out
from the crowd, I caught their attention; I piqued their
interest, I engaged them in actual conversation instead of
the fluff conversation they were saving for less creative
marketers. What was the result of my creative marketing? I
signed with an agent who popped the CD in his computer on
the flight home and liked what he saw. Will my book ever
grace the shelves of bookstores? Who knows, but when it
comes out I guarantee you that I will think of all kind of
creative ways to market it.
 
P.T. Barnum was the father of creative marketing. Many
people mistakenly think that Barnum's claim to fame was the
circus that bears his name. Actually, Barnum got into the
circus business late in life, years after he had
established himself as one of the most creative marketers
on the planet. Barnum's pride and joy was his American
Museum in New York City. And his passion was finding
creative ways to market it. He took a young midget, dubbed
him Tom Thumb and made him a national sensation. He brought
a pair of Siamese twins to speak at the museum who grew
famous and rich from Barnum's efforts. He had an elephant
plow the field on his property because there was a railroad
nearby and he knew that every passenger on the train would
tell everyone they knew about seeing the elephant plowing
his field. Barnum received nationwide coverage of the event
and some agricultural societies even wrote to ask his
advice on training elephants to farm. Barnum knew that the
only way to keep his museum in business was to market
creatively.
 
How can you use creative marketing in your business? What
can you do to stand out from your competition? What can you
do to grab the attention of potential customers and
mesmerize them with your message? Elephant farming may be a
stretch, but I bet if you put your brain to it, you can
think of something.
 
==================================================
Tim Knox
Entrepreneur, Author, Speaker
Tim Knox is a nationally-known small business expert who writes and
speaks frequently on the topic. For more information or to contact
Tim please visit one of his sites below.
http://www.dropshipwholesale.net
http://www.smallbusinessqa.com
http://www.timknox.com
 
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Michelle Hoffmann
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Regards
Michelle Hoffmann
Publisher - The 24 Karat Marketer Ezine
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