January 18th, 2007
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This month's special ====================== IT'S OUR BIRTHDAY!
6 years in publication!
To celebrate...
Your ad will go out to the over 60,000 subscribers of
The
24 Karat Marketer Ezine and over 50000 safelists a total of 7 times! PLUS... (unadvertised bonus)
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Learn how to maximize the effect of your surfing
http://24karatmarketer.com/ebook/ PS... Come and chat with me in
MySpace,
http://myspace.com/magicdollars and visit The 24 Karat Marketer Ezine Blog: http://24karatmarketer.blogspot.com I also have an advertising blog at http://24kadvertiser.blogspot.com, too! --------------------------------
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** Daily Quote -------------------------------- Barbara Ehrenreich:
I was raised the old-fashioned way, with a stern set of moral
principles: Never lie, cheat, steal or knowingly spread a venereal disease. Never speed up to hit a pedestrian or, or course, stop to kick a pedestrian who has already been hit. From which it followed, of course, that one would never ever -- on pain of deletion from dozens of Christmas card lists across the country -- vote Republican. --------------------------------
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** 1st Feature Article -------------------------------- 5 Ways to Build Your Presence on the Internet By :
Jinger
Jarrett 4 or more times read Branding. It is probably one of the most effective, yet least understood, techniques for building your presence on the internet. By branding yourself as an expert on your topic, you
can
easily increase your traffic to your site, as well as sales. By drawing potential customers to you, you'll decrease your marketing time while still increasing your sales. Traffic you receive by branding yourself is
targeted
traffic. The traffic is targeted because visitors are looking for what you have to offer. Your first step in branding yourself should be to
choose
the right keywords. By choosing the right keywords, you can optimize your site for the search engines so others find you. This will also help you organize your information better to create products and services that reflect your area of expertise. Once you have optimized your website for the
search
engines, you need to submit it to the major search engines. With Google, you'll want to create a site map. A sitemap can help you get your site spidered quickly, usually within 24 hours. Submit your site to the major search engines like
Google,
Yahoo, and MSN, then move on. Next, you need to work on branding yourself. Here are four other ways you can build your brand
and
establish yourself as an expert: 1. Write articles
This is the most important step. You're getting your name out there. Before sending out articles though, make sure you understand how to write good articles. Otherwise, your articles won't get accepted, much less read. 2. Write books and ebooks
Sites like Lulu, http://www.lulu.com, make it easier than ever for you to get your manuscripts published quickly. Many big name writers have used self publishing to get their names out there. You can too. Lulu will make it easy for you to offer your manuscript
in
both digital and print format. 3. Build links back to your site
Find both general and specific directories to submit your site to. Add your link, or exchange links of linking is offered. Don't waste your time on sites that don't have a
links
page. They probably don't use linking to build traffic, and you'll be ignored. 4. Participate in forums
Find two to three good forums on your topic and participate. Ask questions, answer them, and always include a link to your website. Be careful here thoughl; you don't want to spend too
much
time marketing on forums. If you do, it will take time away from product creation, as well as your other marketing techniques. The first step in building your business should be
in
building your brand. By building your business and building your brand, you'll get more traffic and more targeted traffic. This will increase your conversion. Author Resource:- Jinger Jarrett is the author of "1001 High Traffic Sites to Market Your Business for Free". Market on high traffic sites like Google, Yahoo, and MSN News for free. http://www.jingerjarrett.com. Visit my bookstore at: http://www.lulu.com/jingerjarrett
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http://www.24karatmarketer.com/ads.html -------------------------------- ** 2nd Feature Article -------------------------------- The Basics Of Viral Marketing and How To Make It Work For
You By : Jo Han Mok Wikipedia defines viral marketing as a technique that uses pre-
existing social networks to produce exponential increases in awareness through self-replicating viral processes. Basically it is marketing that appears to work much the same as a cold virus, spreading from person to person explosively. The best part is that you can take advantage of this
marketing technique without expensive software or technological expertise. Here are 6 techniques that will start a viral storm of traffic to your site, if you use them properly. 1. Give away information to your customers and include back
links to your site. You can post these books or special reports on ebook directories, give away sites and use JV partners to give to their list. Encourage people to pass the information along to their friends who have an interest in the topic. If your information is accurate and helpful you'll find many people be passing the book to friends. 2. You can use a Tell-A-Friend script on your site.
Essentially you give your customer and visitors a way to easily share your website. Depending upon your market you may find that offering an incentive to tell a friend or two will encourage more traffic. Incentives can be free information that is delivered directly after the tell-a-friend script has been executed. Assure your readers that you do not collect email addresses when they enter their friend's address. They are not opting their friend into your ezine. 3. Do you get funny video clips from friends and family?
This is viral marketing. Although the clip may not be selling anything the concept of passing from person to person is viral. Now, putting your imagination to work, can you create an idea around your niche that would be interesting? Something that would be passed from person to person? All you need is a digital camera. Videos without the professional 'feel' lend themselves to authenticity. You only have to look at the popularity of reality TV to realize how much people like 'peeking' in on the lives of others. 4. Are you trying to get your information out to your
public quickly? You can generate an Internet Press Release to draw in your readers. This is a method that can have far reaching effects when done with creativity and panache. Bring your readers to your page and send them out with a video or ebook to share with their friends. 5. Undercover marketing, done well, can be fun and
intriguing. You create a mystery surrounding your niche. There are questions, mystique, a potential for danger and people keep coming back for more. It becomes fun and interesting. Your readers keep coming back for more and sending their friends to figure out the mystery. Yanik Silver has been doing this for sometime with his Underground Marketing Seminar. He doesn't release the name of several of the speakers, the attendees are undercover agents and the information is highly confidential. The whole event is cloaked in mystery. 6. Social network sites are here to stay. They often evolve
around a particular topic. MySpace, the most popular network site, is a general forum where people discuss anything from monkeys to marriage. The information on these sites is searchable. You can easily develop a list of people interested in your topic or niche and release funny exciting information that they are encouraged to pass along to their friends. 7. Buzz marketing is creating a 'buzz' about a particular
subject, video, website or writing. In 2001 Morgan Westerman discovered a poem in the public domain that he published to the Internet. It was a feel good poem that people started passing from friend to friend. Then the Twin Towers collapsed and people in the U.S. started searching for answers and encouragement. An Interview With God blossomed into a mega-hit. As he realized how much more traffic his site was receiving Mr. Westerman redesigned, added music and graphics. Later he sold screen savers, cards and inspirational books. This was a matter of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to rethink his use of that public domain poem and has created an industry unique unto itself. These were seven of the low technology techniques you can
use to start a viral storm of traffic. They are easy to learn and to develop. Use them to your advantage! Author Resource:- Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less! http://www.SuperFastProfit.com Article From OnlineMLM.com
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ANTI-S.PAM INFORMATION -------------------------------- DL&M Advertising and Marketing Services
http://www.dlmpublishing.com Michelle Hoffmann River Falls, WI 54022 Contact Us: 1-715-426-0518 Monday - Thursday 10am-3pm CST Meet me on MySpace: http://myspace.com/magicdollars
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