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12 Ways To Do Social Media Marketing With
Twitter by: Ron Knight
Twitter is a wildly popular microblogging service. It
involves writing Tweets, which are short updates of a
maximum of 140 characters that tell your followers what you
are up to. Although your Tweets are technically supposed to
answer the question, ?What are you doing?? Twitter has
moved far beyond that. Tweets are used to share stories,
link to photos, promote content, break news, and a whole
lot more. Twitter has also become an incredibly important
tool for social media marketing professionals. Here are 12
ways in which Twitter can be used in your social media
marketing campaign.
1. Sharing Links to Items of Interest
As soon as you read something online that you think is
interesting, it is easy to share it on Twitter with all of
your followers. Twitter is highly effective in this manner
because it is such a quick way to be able to reach a large
group of people. You can also get a lot of great ideas for
blog posts from Twitter since many new ideas and stories
are floating around that haven?t even made it to the
blogosphere and definitely not to mainstream media.
2. Building Your Network
Using Twitter is a great way to build your network because
it allows you to find and follow people with similar
interests. You can use Steeple to find people who live in
your geographical area. You can also use other tools that
help you find new people to follow based upon who your
Twitter friends follow.
3. Build Relationships within Your Current Network
People in different networks often use Twitter to connect
with their contacts instantly rather than using instant
messaging for that purpose. Furthermore, many people use
Twitter to connect with their network during events like
conferences.
4. Re-Distributing Content from Your Blog or Website
Twitter can be used to redistribute content from your blog
or website. However, you should take care to do this
thoughtfully since many of your Twitter followers may
already read your blog. For that reason, you may want to
avoid using a blog plug-in that automatically Tweets your
posts. Your best bet is to Tweet your content manually and
customize each Tweet so it doesn?t get old.
5. Get Involved in Live Tweeting Events
Twitter launched at SXSW last year, catapulting
microblogging conferences to fame. Live Tweeting events are
great because they are a form of citizen journalism that
allow you to connect with several new people in your niche
while making active and valuable contributions to current
discussions in your community.
6. Pitching Stories to Journalists on Twitter
You can send a direct message to a journalist who is
following you on Twitter to pitch a story idea.
7. Communicating with Your Team
You can use Twitter as a company intranet that connects all
of your employees. Twitter can be particularly useful in
this regard if you have a virtual business with employees
in different geographical locations. You can set your
updates to private for security reasons. Anytime you are
working on group projects, you can stay in touch with your
team members using Twitter.
8. Brand Monitoring
Stay up to date with any mentions of your business on
Twitter. If there is anything negative, you will be able to
counter it quickly. You can also use Twitter as a way to
receive feedback from your customers and improve your
business. Just ask your followers to give their opinion on
something. For example, if you designed a new website, ask
your followers what they think about it and get their
constructive criticisms so you can make your site design
even better.
9. Acquire More Votes on Social Media Websites
If you have submitted a story to Digg, Reddit, StumbleUpon,
or any other social voting website, tweet a link to that
submission to try to score more votes from your followers.
If your followers like what they see, they are sure to vote
for your content.
10. Hiring People
Looking for a programmer, designer, or writer? Whatever
type of professional you seek, try finding them on Twitter.
Simply send your followers a tweet telling them you are
looking for someone for a job. They can either recommend
someone to you or offer themselves for the job. Using
Twitter in this way is ideal for finding qualified
freelancers. It is much more convenient than putting out a
classified ad.
11. Build Your Personal Brand
When you use Twitter to talk about things as mundane as
what you ate for breakfast or how you are going to sleep
early tonight, you make your followers feel like you are
casual and approachable. Even those with running a company
that has a cold, corporate brand image could create more
appeal and build a unique personal brand using Twitter.
12. Streamline Electronic Communications
When you use Twitter, you?re likely to find yourself using
IM, email, and other electronic communication methods less.
Twitter not only provides public chatting through Tweets,
it also allows you to send direct messages. Twitter will
help you streamline your electronic communications,
allowing you to scale back online.
About The Author
Ron Knight is a India based Internet Solutions consultant
with many years of experience helping people and businesses
out in establishing a stronger presence on the web. Many
Internet Marketing Services India companies have benefited
immensely from his advice. (http://www.empoweredseo.com/)
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